How to Connect With Bloggers Outside of the Music Niche
There are two paths you can generally take with your marketing. You can jump on the road that everyone else is using or you can reinvent the wheel and push the limits of your efforts. I like to go somewhere in the middle, using tried and true models to get fans excited about music, events and products and then looking for doors that no one has yet opened, seeing what happens and then looking at ways to enhance these new methods.
One of these “new road” tactics has been in outreach programs for musicians looking to connect with bloggers. In this new social media era, creating real relationships with people, fans and industry folks is proving to have more of a long lasting effect than the friend blasting days of Myspace glory. The words that come out of bloggers and trust worthy Twitter sources can do leaps and bounds for your virtual promotion and has proven to help sell records.
