Music Marketing Study Revealed by Topspin
Topspin co-founder, Shamal Ranasinghe, recently shared some data on music marketing at MidemNat based on a studies they’ve conducted over time.
One of the most interesting points according to the study is that majority of the revenue for artists comes from items that are priced over $20 despite the fact that majority of sales are from items priced under $10. Furthermore, the impact of physical goods versus digital only is huge–76% of sales for artists include some sort of physical product.
With an Audiolife account, you can easily create and sell physical products for no upfront costs. With our warehousing and fulfillment service you can even create bundles that include both physical and digital products. For example, creating a limited edition merch item, marking it up and including a “free digital download” of a never before released song. This exclusivity is a major selling point and very attractive for fans.
Below you will find a slide show presentation of the music marketing study Topsin presented. I’d love to hear your thoughts in the comments.
