Seriously, I shouldn’t even have to convince you to read the following article I found over at Mike King’s blog. It’ll change the way you view social networking. And the best part, it’s actually written by Amanda Palmer of Dresden Dolls herself (she’s the one that made $19k in just 10 hours on Twitter!). So take some time and seriously read this:
From: Amanda Palmer
Subject: twitter power, or “how an indie musician can make $19,000 in 10 hours using twitter”
this story has just been blowing people’s minds so i figures i should write it down.
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If you’re tired of working hard to make a CD only to have your mom buy one each time, then this post is for you. Well, maybe not JUST for you, but really for anyone that wants to sell more frequently. And really, who doesn’t? The key is to being creative and coming up with new methods to achieving this. How about playing a show in your hometown, but charging people a few dollars to participate in a scavenger hunt for your merch/CDs before the show. It doesn’t cost you much to giveaway a few CDs or shirts and you can probably make way more money just by accumulating participants.
I’d like to share with you an article by Ariel Hyatt that she posted on Music Think Tank exactly on this topic. The key, she says, to increasing the frequency of your purchases is to not just sell music. Continue reading after the jump for the remainder of the article:
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Ana Khachatrian is the Editor and Online Marketing Manager at Audiolife. Since graduating from USC with a degree in Business Administration, she has formed a strong interest in Social Media Marketing & Communications. Combining her past experience in the music industry with her recent experience with blogging/social media, Ana is determined to share her knowledge with artists looking to utilize Web 2.0 to their benefit. In her spare time she likes to read, blog about music, play guitar, watch movies and attend shows. Occassionally she unsuccessfuly knits.
You may or may not have heard of the rapper/R&B singer, Drake, by now. If you spend a decent amount of time on the Internets or music blogs then you most likely have. On the way to lunch with the office today, our VP of Operations, Darin Barton, was playing a Drake song in his car and we began to discuss how the artist blew up all of a sudden just by releasing and posting his music for free over the Web.
After returning from lunch I happened to coincidentally stumble upon an article titled “Drake and the Science of a Lable Free Hit” over at Digipendent. The article discusses how he became successful and how he’s not the only hip hop artist to have done so in a similar fashion. Continue reading after the jump for the full article:
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I’ve personally always been interested in cultural anthropology. Incidentally, it’s very applicable to music–particularly the relationships built around artists and fans. In fact, my professor for the only cultural anthro class I took in college wrote an entire book on it! Well, sort of. It was more focused on the live experience. But still, how cool is that?
I was reminded of all this after reading an article titled “An Anthropological View of Music Promotion” over at Volume 11. In it, the author writes about the communities that artists are building online through various social networks and the messages they deliver or ways they communicate through them. He stresses the importance of “authenticity” along with three other points. Read below to see what he has to say:
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Achieving rock star status and having fans worship you can be a pretty exciting thing to accomplish in life. Assuming this is your goal in life, then there are certain rules (or commandments) that you should follow. Thanks to Digipendent, you can now know what those are. The consequences of not following these is a sad existence in No Name Land. But follow these, and ye shall flourish to rock stardom!
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Just being on one social network alone can sometimes become a pain to manage and continually update. Now add anywhere from 2 to 5 more to that list and suddenly it’s as if social networking is your full time job. But all it really takes is some organization and tracking. That’s why Christopher Lars Carlson, created a PDF file to help artists track their “DIY activities.” It’s actually a very simple tracking sheet that you can modify and change to fit your needs. Ultimately it will help you determine where you should be putting more of your valuable time into. Click here to download the file or click here to read the full article over at Hypebot.
Rick Gonzalez is a creative marketing, branding and management executive with 16 years of experience in entertainment. During his career he has marketed and/or managed multi platinum recording artists Korn, Incubus, Rage Against The Machine, Cypress Hill, System Of A Down, Deftones, Rob Zombie, Jurassic 5 and NEA Jazz Master George Benson. Along with his marketing and artist management background, Rick has also produced and managed world tours, celebrity events and trade shows, conceptualized and created a music division for Sole Technology along with developing media, merchandise and apparel strategies for record labels and recording artists.
I just finished reading a post on Hypebot about the new Bing search engine by Microsoft. Naturally it got me thinking about Search Engine Optimization (SEO). It’s already quite the challenge for artists (or anyone for that matter) to optimize their search engine rankings, let alone when more than one search engine exists, each with its own algorithms. If you haven’t already, I’d highly recommend typing your stage name into Google, Bing & Yahoo to see how you rank on each. The best thing you can do though is be sure to constantly update your Web sites, social networks, etc. and do all that you can to improve your rankings.
Click here for the full article on Bing and the Music Industry and be sure to watch the video on how Bing works after the jump:
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It’s almost impossible to stay current with social networks. It feels like there’s a new one everyday. Luckily they’re not all relevant or of significant use. Occassionally though a new one comes along that grabs our attention. As time consuming as it can be, the more relevant social networks you’re on the better. And by relevant I mean that its users and members meet your target audience.
Earlier today I was reading about thesixtyone on the Music Think Tank blog and thought it was worthy of mention. Not only does it look like a lot of fun (you get points for listening to music!), but it seems like its another venue for artists to promote their music. Continue reading after the jump for a full review of thesixtyone and how to use it by Brian Hazard:
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